Google Business Profile for chartered accountants and CA firms in India

Pick your categories

Also add, if they fit

• If your Google account is set to US English, the category shows as "Certified public accountant". It is the same category.
• Add "Accounting firm" if you have partners or staff, and "Tax preparation service" if filing returns is a big part of your work.

See every business type in the category finder

Services to list

List services in plain words that a shopkeeper or salaried person would search for. Keep descriptions factual, without claims about results.

• Income tax return filing for individuals
• Income tax for businesses and professionals
• GST registration and return filing
• Bookkeeping and accounting
• Audit (statutory, tax or internal, whichever you do)
• Company and LLP registration and compliance
• TDS returns
• Help with tax notices

Photos that work

• The office entrance and nameplate, so clients can find you in a building.
• The reception or meeting area where clients sit.
• A team photo in the office, with everyone's permission.
• The building from the road, with any landmark that helps.
• Keep files, screens and client documents out of every photo.

What to post about

• Factual reminders when an official due date is announced, like the income tax return or GST filing dates. Check the date on the official website before posting, as dates are sometimes extended.
• Changes to office hours during the busy filing months.
• A list of documents to bring for an income tax return.
• Office closures for holidays.
• Before posting anything that reads like an advertisement, check what your professional body allows.

When and how to ask for reviews

If your professional rules allow you to ask, the natural moment is after a job is complete, like when the return is filed and the acknowledgement is sent.

1. 1

   Check the rules first

   Check your professional body's current guidance on soliciting client testimonials or reviews before you start.

2. 2

   Ask after the work is done

   If it's allowed, add a polite line to the message where you send the filing acknowledgement or final report.

3. 3

   Ask every client the same way

   Don't pick only the clients you think are happy. Google doesn't allow selective asking.

4. 4

   Reply without client details

   Never mention a client's income, notice or case in a reply. Keep replies short and general.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Words like "best CA" or "lowest fees"

  These can break both Google's rules (if in the name) and your professional body's rules (anywhere). Keep the name as registered and the description factual.

• Using a home address you don't see clients at

  If clients never visit, Google's rules say you shouldn't show the address. If you have an office they visit, use that.

• Separate profiles for each partner at one office

  One office usually needs one profile. Read Google's guidance on practitioner profiles before creating more.

Questions