How to list your business on Bing Places

Who should list on Bing Places

• Every local business that already has a Google profile. Importing takes little effort.
• Businesses whose customers use Windows PCs or Microsoft's search and maps.

You can skip it if

• Your Google profile isn't verified yet. Fix that first, then import.

Free or paid?

• What's free

  Listing on Bing Places is free.

• What's paid

  Microsoft Advertising is a separate paid product. You don't need it for a listing.

How to list on Bing Places

1. 1

   Sign in to Bing Places

   Go to bing.com/forbusiness (the old bingplaces.com address now redirects there) and sign in with a Microsoft account you'll keep.

2. 2

   Import from Google if you can

   Choose the option to import from your Google Business Profile and allow access. Bing pulls in your name, hours, contact details and services. This is the fastest route if your Google profile is already verified.

3. 3

   Or search and claim

   If you don't import, pick India as the country, search for your business name and location, and claim the matching listing. If nothing matches, create a new business.

4. 4

   Check the basic details

   Make sure name, address, phone, website, hours and category match Google exactly. You can pick one main category and up to nine more.

5. 5

   Verify with a PIN

   Request a PIN by the option Bing offers you: phone, text, email or post. Enter the six-digit PIN in the same account that requested it.

6. 6

   Wait for publishing, without editing

   Each edit restarts Bing's publishing timer. Make all your changes at once, then leave the listing alone until it's live.

How verification works

• Bing sends a PIN by phone, text, email or post. Not every option is offered to every business.
• Phone verification is only offered if the listing already has your business number and it hasn't been edited.
• Postcards take longer outside the US. Bing suggests waiting at least 12 days before contacting support about a postcard.
• If your PIN doesn't work, someone else (often an agency) may have started verification from a different account. The PIN only works in the account that requested it.

Common problems

• Import created a second listing

  If Bing already had a listing for you, importing can add a duplicate. Report the duplicate to Bing Places support and ask them to keep one.

• Stuck on "Verification in progress"

  This often happens with postcard PINs. Contact Bing Places support from the Contact support page, choosing India as your region.

• Changes not showing on Bing

  Wait for the publishing cycle to finish. If an attribute still hasn't updated after several days and follows Bing's rules, flag it to support.

Questions