How to list your service business on Sulekha

Updated 3 Oct 2026 by TopOnMaps team

Quick answer

Open Sulekha's List Your Business page, enter your mobile number and fill in your services, area and business details. Then submit the documents Sulekha asks for so your profile can be verified. The profile itself is free. Customer leads are paid, with the cost taken from a prepaid package when you accept a lead.

Who should list on Sulekha

  • Home and personal service businesses: pest control, packers and movers, appliance repair, beauty services, tutors, interior designers and similar.
  • Owners who are ready to call back new enquiries quickly. Sulekha is built around matching enquiries to providers.

You can skip it if

  • You run a shop or restaurant that customers walk into. Sulekha is focused on services, not retail.
  • You don't want to pay for leads. A free profile alone gets limited attention there.

Free or paid?

  • What's free

    Sulekha says creating a business profile is free, with no registration fee.

  • What's paid

    Leads are paid. Sulekha says each lead's price depends on the service and location, and is deducted from your package when you accept it. You can see current lead prices in the Sulekha Business app after you sign up.

How to list on Sulekha

  1. Start on the List Your Business page

    Enter your mobile number. If you're already registered, sign in instead so you don't make a second profile.

  2. Pick the services you offer

    Choose your service categories and describe each one. Be specific: "split AC servicing" is more useful than "AC".

  3. Set the areas you cover

    Add the localities you actually serve. Sulekha matches enquiries partly by location, so wrong areas mean wasted leads.

  4. Fill in business details

    Add your business name, address and contact number, copied from your Google profile.

  5. Submit documents for verification

    Upload the documents Sulekha asks for. Without verification your profile can exist but won't get serious enquiries.

  6. Install the Sulekha Business app

    The app is where you see and accept leads, check lead prices and pause leads when you're busy.

How verification works

  • Sulekha asks for a minimum set of documents after you create the profile. Its FAQ says verification usually takes a day or two.
  • Keep the business name on your documents the same as the name on your profile. A mismatch slows things down.

Keep it matching your Google profile

  • Use the same business name on Sulekha as on Google, not a longer version with services added.
  • If you're a service-area business with no shopfront, keep your address details consistent with what you've set on Google.
  • Give one main number for enquiries, the same one on your Google profile.

Common problems

  • Paying for leads that don't convert

    Tighten your service list and areas, and pause leads when you can't respond fast. Track how many accepted leads turned into jobs.

  • Profile live but no enquiries

    Check whether verification is complete. Then check that your services and areas are filled in properly.

Questions

Is Sulekha the same as Justdial?

Both are Indian local listing sites, but Sulekha is built around service enquiries and paid leads, while Justdial is closer to a business directory with optional ads.

Can I stop leads for a while?

Yes. Sulekha says you can pause the lead flow in its business app and restart it later.

Is your Google profile right?

Directory listings work best when they copy a correct Google profile. Get a free audit of your listing and see what to fix first.

Check my Google listing free

Related guides

Sources

Official Sulekha pages we checked on 3 Oct 2026. Steps and prices can change, so check them before you pay for anything.