Google Business Profile for salons and beauty parlours in India

Pick your categories

Also add, if they fit

• If you only serve men, pick "Barber shop" as primary instead.
• Add "Make-up artist" if you do bridal and party makeup at the parlour or at the venue. Add "Mehndi Designer" only if you offer mehndi yourself, not if you call someone in.

See every business type in the category finder

Services to list, with prices

Add each service separately with a price or a starting price. Group them so the list is easy to read.

• Haircut for women, men and children (separately if prices differ)
• Hair colour, highlights and global colour
• Hair spa, keratin and smoothening
• Facials and clean-ups
• Threading and waxing
• Manicure and pedicure
• Bridal makeup packages, with what's included
• Party and engagement makeup
• Saree draping and hairstyling for functions
• Mehndi, only if you do it

Photos that work

• Your styling stations and chairs, clean and lit the way they are during the day.
• Before-and-after hair colour or cuts of real clients, only with their permission.
• Bridal looks you've done, with the bride's permission. These bring in the highest-value bookings.
• The facial or treatment room.
• The products you use, if they're brands customers know.
• The outside of the parlour and the entrance, especially if you're on an upper floor.
• Don't use photos from Instagram or stock sites that aren't your work. Customers notice when they walk in.

What to post about

• Bridal season bookings, opening a few months before the main wedding dates in your region.
• Karva Chauth, Teej, Eid and Diwali: mehndi slots, party makeup and extended hours.
• A new stylist joining, with photos of their work.
• New services like a new hair treatment, with the price.
• Monsoon hair care tips, like dealing with frizz, with a service that helps.

When and how to ask for reviews

Ask at billing, when the client has just seen the final look. For brides, ask a few days after the wedding when they have seen the photos.

1. 1

   QR code at the billing counter

   Place it next to the payment QR so clients see it while paying.

2. 2

   Ask every client the same way

   "If you liked it, please leave us a Google review." Every client, not just the ones who complimented you.

3. 3

   For brides, wait for the photos

   Message the bride after the wedding, thank her, and share the review link. She can add a photo of her look if she wants.

4. 4

   No discounts for reviews

   "10% off if you post a review" is against Google's rules. Reviews gathered this way can be removed.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Using other people's photos

  Photos taken from other salons, Pinterest or stock sites can be reported and removed, and customers feel cheated when they visit.

• Posting clients without consent

  Always ask before posting a client's photo, especially brides and close-up face shots. A screenshot of a WhatsApp "yes" is a simple record.

• Keywords in the name

  "Glow Beauty Parlour" is fine. "Glow Beauty Parlour - Best Bridal Makeup in Jaipur" can get your profile suspended.

• Home-based parlour showing an address you don't want public

  If clients come to your home, the address can show. If you only go to clients' homes or venues, hide it and set the areas you serve.

Questions