Google Business Profile for gyms and fitness centres in India

Pick your categories

Also add, if they fit

• If you're a personal trainer without your own gym, pick "Personal trainer" as primary and hide your home address. You go to clients or train them at someone else's gym.
• If a cafe or supplement shop inside your gym is run separately, it needs its own profile. Don't add its category to yours.

See every business type in the category finder

Memberships and classes to list

People want to know what's included and the timings. Add each membership and class as a service.

• Monthly, quarterly and yearly memberships, with prices if you're comfortable
• Personal training
• Group classes, like Zumba, yoga, functional training or spinning, with days and times
• Women-only batches, if you have them
• Diet and nutrition guidance, only if a qualified person gives it
• Free trial session, only if you really offer one
• Steam room or locker facilities

Photos that work

• The full gym floor from a few angles, during the day, so the size is clear.
• Cardio machines and the free weights area.
• Changing rooms, showers and lockers. Women members especially look for these.
• Trainers at work, with their permission.
• A group class in progress, with members' permission.
• Parking. In busy areas this decides it.
• Use real photos, not equipment brochures or stock images of models.

What to post about

• New Year batches in late December, when people decide to start.
• Pre-wedding fitness programmes before the wedding season in your area.
• New machines or a renovated floor, with photos.
• Changed timings for Diwali, Holi or other holidays.
• Class timetables when they change, especially women-only batches.

When and how to ask for reviews

Ask members after their first month, once they know the trainers and have seen some progress. Joining day is too early to judge a gym.

1. 1

   Mark the one-month date

   Note each member's joining date. When they reach a month, the front desk asks them in person.

2. 2

   Put the QR near the exit

   Members leave tired but happy. A QR code near the exit or reception catches that moment.

3. 3

   Send it on renewal

   When a member renews, thank them and share the review link once.

4. 4

   No free days for reviews

   Don't offer an extra week, merchandise or discounts for reviews. Ask every member and accept what they write.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Stock photos of models

  Using brochure photos instead of your floor misleads people. They leave bad reviews when the real gym looks different.

• Wrong hours for women's batches or Sundays

  If you have split hours or a different Sunday schedule, set them properly. Turned-away members review fast.

• "Best gym" in the name

  Keep your name exactly as on your board. Words like "best" or your locality added for search can get the profile suspended.

Questions