Google Business Profile for physiotherapists and physio clinics in India

Pick your categories

Also add, if they fit

• Add "Sports medicine clinic" only if you really treat sports injuries as a regular part of your work, not just the odd case.
• If you only do home visits and have no clinic patients come to, Google treats you as a service-area business. Hide your address and set the areas you cover.

See every business type in the category finder

Conditions and services to list

Patients search for their problem, like "knee pain physio", not for the therapy name. Write services the way a patient would say them.

• Back and neck pain
• Knee pain and arthritis
• Frozen shoulder
• Rehab after knee or hip replacement
• Rehab after fractures and surgery
• Sports injuries
• Stroke and neuro rehab, if you're trained for it
• Posture correction for desk workers
• Home physiotherapy, with the areas you visit

Photos that work

• Your treatment area with beds, exercise equipment and parallel bars, if you have them.
• Electrotherapy and other machines you use, shown in the room where they're used.
• The entrance, and the lift or ramp if you have one. Many physio patients struggle with stairs, and they will look for this.
• The physiotherapist guiding an exercise, with the patient's permission or using a staff member.
• Your waiting area.

What to post about

• One simple stretch for people who sit at a desk all day, with a photo of it being done properly.
• What to expect at the first session: how long it takes, what to wear, what to bring (like reports or X-rays).
• Home visit availability in new areas.
• Clinic closures for festivals and holidays.
• Sports seasons, like a marathon in your city, when runners come in with injuries.

When and how to ask for reviews

Physio results build up over several sessions. Ask on the last session of a plan, or when the patient tells you they're feeling much better. Asking on day one is too early.

1. 1

   Note the last session

   Mark in your appointment book when a patient's plan ends, so you remember to ask on that day.

2. 2

   Ask in person, then send the link

   At the end of the final session, ask them if they'd share their experience on Google, then send the link on WhatsApp before they leave.

3. 3

   Ask home-visit patients too

   They never see a QR code at your desk, so send the link after the last visit.

4. 4

   Ask everyone who finishes

   Including patients whose progress was slow. Choosing only the happiest ones is against Google's rules.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Showing a home address for a home-visit-only practice

  If patients don't come to you, your address shouldn't be public. Google can suspend service-area businesses that show a home address.

• Promising cures

  Words like "permanent cure" or "guaranteed relief" invite complaints. Describe what you treat, not results.

• Timings that don't match Practo

  Patients compare. Keep hours the same in both places.

Questions