Google Business Profile for boutiques and ladies' clothing shops in India

Pick your categories

Also add, if they fit

• Add "Saree Shop" if sarees are a big part of what you sell, and "Fashion designer" only if you design your own collection.
• If you also stitch to measure, add "Dressmaker" so people searching for stitching find you too.

See every business type in the category finder

Products to list

Use the Products section. Each product needs a photo, a name, and a price or price range.

• Kurtis and kurta sets
• Salwar suits and dress materials
• Sarees, by type if you specialise
• Lehengas and party wear
• Indo-western outfits
• Dupattas and accessories
• Custom stitching and alterations, if you do them
• Bridal outfits, by appointment if that's how you work

Photos that work

• New arrivals on a hanger, a mannequin or a model, in good light so the colour is true.
• Close-ups of fabric and embroidery.
• The shop inside, showing racks and trial rooms.
• The shop front, especially if you're in a lane or upper floor.
• Customers wearing your outfits only with their permission.

What to post about

• New collections, with a few photos and the price range.
• Festive collections before Diwali, Navratri, Eid, Durga Puja, Onam or Pongal, depending on your customers.
• Wedding season outfits and bridal appointments.
• End-of-season sales, with real dates.
• Changed hours during the festival rush.

When and how to ask for reviews

Ask at billing, when the customer has chosen and is happy with what she's taking home. For bridal or stitched orders, ask at the final fitting.

1. 1

   QR at the counter

   Place the review QR next to your payment QR.

2. 2

   Ask every customer

   "If you liked shopping here, a Google review helps us." Same line for every customer.

3. 3

   Ask bridal customers after the event

   Message them after the wedding and invite a review, with a photo if they like.

4. 4

   No discounts for reviews

   Don't offer a discount on the next purchase for a review.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• No product photos

  A boutique profile without products looks closed or empty. Keep adding.

• Old collections showing as new

  Remove products you no longer stock, or customers will ask for them and feel misled.

• Instagram-only stores

  If you only sell online and customers can't visit, Google's rules may not allow a profile. Check before creating one.

Questions