Google Business Profile for opticians and optical shops in India

Pick your categories

Also add, if they fit

• Add "Optometrist" only if a qualified optometrist works at the shop. If an eye doctor sits at your shop on some days, mention their days in the description, not as a category.

See every business type in the category finder

Services and products to list

Use Services for the eye test and repairs, and Products for what people buy. A product with a photo and a price range gets far more interest than plain text.

• Eye test (computerised or manual, whatever you use)
• Spectacle frames for men, women and children
• Single vision, bifocal and progressive lenses
• Blue-light and anti-glare lens coatings
• Contact lenses and solutions
• Sunglasses, with or without power
• Frame repair and fitting
• Same-day delivery, only if you really do it

Photos that work

• Your frame display wall. It is the first thing customers want to see.
• The eye testing room and equipment.
• Close-ups of popular frames, as product photos with prices.
• Children's frames section, if you have one.
• The shop front and board.
• Customers wearing new glasses only with their clear permission.

What to post about

• New frame collections or brands, with photos.
• Before schools reopen, a note that children's eyes should be checked if they squint or sit close to the board.
• Before summer, sunglasses with UV protection, including power sunglasses.
• How long lenses take to arrive for different powers, so people plan.
• Festival and holiday timings.

When and how to ask for reviews

Ask when the customer collects their glasses, after you've adjusted the fit and they can see clearly. That is the moment they're happiest.

1. 1

   Ask at the fitting

   While adjusting the frame, ask how it feels. When they're done, ask for a Google review.

2. 2

   Put the link on the delivery slip

   Print the review QR on the slip or the spectacle case card.

3. 3

   Send it with the ready message

   If you message customers when glasses are ready, the next message after pick-up can carry the review link.

4. 4

   Ask every customer

   Including those who only bought solution or had a repair. Don't pick only the big orders.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Brand names in your business name

  Don't add brands of frames or lenses to your shop name unless they are really part of your registered name.

• "Free eye test" when it isn't

  Only say it if every customer really gets it free. Customers who are charged will write about it.

• No products added

  Optical shops are a product business. A profile with no product photos loses to the shop down the road that has them.

Questions