Google Business Profile for schools in India

Pick your categories

Also add, if they fit

• Add "Primary school" and "Higher secondary school" for the classes you actually have.
• A separate preschool wing with its own entrance can have its own profile. Don't add "Pre-school" to the main school's profile just to show up for it.

See every business type in the category finder

What to list

Schools don't sell services in the usual way, but parents look for these details. Add them to the description and attributes.

• Classes offered, from which class to which
• Board and medium of instruction
• Streams in classes 11 and 12
• Transport routes or areas covered
• Facilities like labs, library, sports ground and smart classes, only what you have
• Admission process and when forms are available
• Office hours for admission enquiries

Photos that work

• The school building and main gate, which parents use to find it.
• Classrooms, labs, library and computer room.
• The playground and sports facilities.
• School buses, if you run them.
• Events like annual day or sports day, using wide shots or with consent from parents.
• No close-ups of students without consent.

What to post about

• Admissions open for the next session, with how to apply and the last date.
• School tour or open house dates for new parents.
• Board results, shared with students' consent, or as a summary without names.
• Annual day, sports day and festival celebrations.
• Holiday lists and changes in office hours during vacations.

When and how to ask for reviews

Ask parents near the end of the academic year, when they can judge the whole year. Alumni and older students can be asked at their farewell.

1. 1

   Ask at the final parent meeting

   Mention it at the last parent-teacher meeting of the year and keep the QR code at the desk.

2. 2

   Send it in the end-of-year message

   Add the link to the message where you share the results or the new session dates.

3. 3

   Ask every parent

   Not just the ones whose children did well. Selective asking breaks Google's rules.

4. 4

   Keep replies about the school

   Never name a student or discuss a child's case in a public reply. Invite the parent to meet the office.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• School hours instead of office hours

  If you show 8 am to 2 pm, parents may come in the afternoon when the office is still open but your profile says closed, or the other way round. Show the hours a parent can visit or call.

• Duplicates made by parents

  Schools often have duplicate listings created by parents or old staff. Claim them or ask Google to merge or remove them.

• Adding "best" or a locality to the name

  Use the school's name as on the board and affiliation. Extra words can get the profile suspended.

Questions