Google Business Profile for preschools and play schools in India

Pick your categories

Also add, if they fit

• In US English this category shows as "Kindergarten". It's the same one.
• Add "Montessori preschool" only if you follow the Montessori method with trained teachers and materials.

See every business type in the category finder

Programmes to list

List each programme by age group, with timings. Parents compare timings with their work hours.

• Playgroup, with the age range
• Nursery
• LKG and UKG, if you run them
• Daycare, with the hours
• After-school care
• Summer camp
• Transport, if you provide it
• Meals, if you serve them

Photos that work

• Classrooms set up for the day, with learning corners and children's work on the walls.
• The play area and outdoor equipment, with soft flooring if you have it.
• Safety features: CCTV, gates, child-safe furniture, clean toilets at child height.
• Teachers in the classroom, with their permission.
• The entrance and building, so parents can find it at drop-off.
• Children only from behind or at a distance, unless parents have agreed in writing.

What to post about

• Admissions open for the new session, with a date for a school tour.
• Open house or school visit days for parents.
• Festival celebrations like Janmashtami, Diwali, Christmas or Children's Day, with photos that don't show faces clearly.
• Summer camp dates and activities.
• Holiday closures and changed timings.

When and how to ask for reviews

Ask parents once their child has settled in, after the first few months, or at the end of the school year. The first week, with tears at the gate, is too early.

1. 1

   Ask at the parent-teacher meeting

   Keep the review QR at the desk and mention it at the end of the meeting.

2. 2

   Share in the parents' group

   At the end of term, thank parents in the class WhatsApp group and share the review link once.

3. 3

   Ask every parent

   Not just the most involved ones. Selective asking breaks Google's rules.

4. 4

   Reply without naming children

   Never mention a child's name in a public reply.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Children's faces without consent

  Parents care about this more than anything. Get written consent, or shoot from angles where children can't be recognised.

• Hours that don't show daycare

  If the preschool closes at 12:30 but daycare runs till 7, explain that in the description. Parents filter by hours.

• Franchise brand without your branch name

  If you're a franchise, follow how the brand names its branches. Don't add locality keywords on your own.

Questions