Google Business Profile for sweet shops and mithai shops in India

Pick your categories

Also add, if they fit

• Add "Caterer" only if you take orders for weddings and functions, and "Snack bar" if people eat samosa, kachori or chaat at your shop.
• Add "Bakery" only if you bake cakes or biscuits yourself.

See every business type in the category finder

Products to list

Add your sweets as products with photos and a price per kg or per box. People search for a specific sweet, especially near festivals.

• Your famous sweets by name, like kaju katli, rasgulla, ladoo or Mysore pak
• Namkeen and farsan
• Festival gift boxes, with weight and price
• Sugar-free sweets, only if they really have no added sugar
• Ghee sweets, with the type of ghee you use if you mention it
• Bulk and wedding orders
• Snacks served in the shop, like samosa or kachori, if you have them
• Delivery or courier, if you send sweets out of town

Photos that work

• The full counter display, shot straight on so every tray is visible.
• Close-ups of your best-known sweets, each one as a product photo.
• Festival gift boxes, open and closed.
• Your kitchen or halwai at work, if it's clean. It shows the sweets are made fresh.
• The shop front with your board, especially if your shop is in a busy market.
• Seating area for snacks, if you have one.

What to post about

• Diwali gift boxes and order cut-off dates, posted two to three weeks before.
• Raksha Bandhan, Bhai Dooj and Karva Chauth sweets.
• Holi gujiya, Ganesh Chaturthi modaks, Durga Puja and Bengali New Year sweets, Eid sewaiyan, or Pongal sweets, depending on your region.
• Festival timings, like opening early on Diwali or staying open late.
• Seasonal sweets like gajar halwa in winter, or a new sweet you've started making.

When and how to ask for reviews

Ask at billing on normal days. Festival days are too rushed, so for bulk and wedding orders, message the customer after their event.

1. 1

   QR next to the payment QR

   Most customers pay by UPI. Put the review QR right beside it.

2. 2

   Ask regulars on quiet days

   On a slow afternoon, the counter staff ask regular customers for a review. Festival rush days are the wrong time.

3. 3

   Follow up bulk orders

   After a wedding or office order, thank the customer on WhatsApp and share the review link.

4. 4

   No free sweets for reviews

   Don't give a free piece or discount for a review. Ask everyone, offer nothing.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Picking "Sweet shop"

  It's the wrong category for mithai. People searching for Indian sweets may not see you.

• Not setting festival hours

  Your hours change more around festivals than at any other time. Use special hours so people don't come to a closed shop or go elsewhere thinking you're closed.

• Several profiles for one shop

  Don't make separate profiles for the sweet counter and the snack counter at the same address. Each separate branch can have its own.

Questions