Google Business Profile for diagnostic centres and pathology labs in India

Pick your categories

Also add, if they fit

• Add "Medical Diagnostic Imaging Centre" only if you have X-ray, ultrasound or scan machines on site. A lab that only does blood and urine tests shouldn't add it.
• Each collection centre with its own staff and fixed timings can have its own profile. A pick-up point at a pharmacy or clinic where you don't have staff can't.

See every business type in the category finder

Tests and packages to list

Patients often search the name of the test their doctor wrote. List common tests by the name people use, and mention fasting needs in the description.

• Complete blood count (CBC)
• Blood sugar tests, fasting and HbA1c
• Thyroid profile
• Lipid profile
• Liver and kidney function tests
• Vitamin D and B12
• Urine routine
• Health check-up packages, with what each includes
• X-ray, ultrasound or ECG, only if done on site
• Home sample collection, with the areas you cover

Photos that work

• The front of the centre and your board, so patients can find it early in the morning.
• The sample collection area, clean and with sealed needle packs visible.
• The lab and analysers, if patients can't see them otherwise. It builds trust in your reports.
• Your home collection kit or staff in uniform, if you offer it.
• Imaging rooms, only if you have them.
• Never show patients, reports or barcodes with names on them.

What to post about

• Fasting rules for common tests, like how many hours before a sugar or lipid test. Patients ask this every day.
• Report timings: which tests come the same day and which take longer.
• During monsoon, a factual note that you do fever-related tests your doctor may advise, with your timings. Don't scare people.
• Sunday and holiday collection hours.
• New home collection areas.

When and how to ask for reviews

Patients judge you on the report: was it on time, and was it easy to get. Ask when you send or hand over the report, not when you draw blood.

1. 1

   Add the link to the report message

   If you send reports on WhatsApp or email, add one line with your review link at the end.

2. 2

   Ask at the counter for walk-ins

   When a patient collects a printed report, the counter staff ask for a review and point to the QR code.

3. 3

   Ask home-collection patients separately

   They never visit, so the report message is your only chance. Don't skip them.

4. 4

   Reply without health details

   Never mention a test or result in a reply. Ask anyone with a complaint to call the centre.

Whenever you ask, Google's rules apply: ask every customer, not only the happy ones, and never offer anything in return for a review.

Mistakes to avoid

• Profiles for pick-up points

  Creating profiles for every pharmacy or clinic where you collect samples, without your own staff, can get them removed or suspended.

• Collection hours mixed up with report hours

  If your profile says 9 am but you start collecting at 7 am, you lose the early fasting patients. Set your opening hours to when you first take samples.

• Package prices that don't match the counter

  If your Google services say one price and the counter charges another, expect bad reviews. Update both together.

Questions